Saturday, September 15, 2007
Book
Born to buy, by Juliet Schor is an awesome book. How little you knew about the insidious world of advertising to children. Is it really as bad as you imagine? No, it's much worse. Told complete with creepy industry only terms like "Bro-ing" "Trans-toying" and "Age compression" it lays out the pursuit of the billions of dollars taken from children each year. Seriously, if you know someone who works in advertising - read this, then beat the living piss out of them. They really are evil.
She has written many books, all insightful and relevant to our times. I strongly recommend picking one up.